DESSERT: The 6 week GTM foundation
For founders and GTM leaders who need their commercial foundation built, tested, and launched now, not later
The Problem This Solves
You know something’s wrong. Deals are slipping away. Revenue isn’t matching effort. But you can’t see the pattern. You’re too close to it. You need an outside perspective from someone who’s seen this a thousand times.
What Happens
Week 1-2: Foundation (ICP, Positioning, Messaging)
- 15-20 customer interviews to validate ICP and positioning
- Positioning statement that actually differentiates
- Messaging framework tested with real prospects
- Competitive positioning and differentiation strategy
Week 3-4: Commercial Strategy (Pricing, Packaging, Offer)
- Pricing strategy and willingness-to-pay validation
- Package/tier structure based on customer feedback
- Value proposition and offer architecture
- Go-to-market channel strategy
Week 5: Sales System Build
- Sales enablement assets (battle cards, call scripts, email sequences)
- Objection handling playbook
- CRM and automation setup
- Marketing-sales alignment and handoff
Week 6: Launch & Optimization
- Launch plan and 90-day execution roadmap
- Conversion tracking and reporting dashboards
- Team training on new foundation
- Sprint retrospective and optimization plan
€2,500 - €12,000
What This Is:
This isn't traditional consulting where you get a deck and figure it out yourself. This is a 6-week intensive where we build your complete Go-to-market foundation together: strategy, messaging, systems, and execution.
Complete Deliverables:
- GTM Foundation Document (positioning, messaging, ICP, strategy)
- Tested messaging for website, emails, and sales conversations
- Sales battle cards and objection handling scripts
- Live CRM/automation setup and templates
- 3 follow-up sessions over 30 days post-sprint
Perfect if:
- You just raised funding and need GTM traction within 90 days
- You're launching a new product/market and need foundation fast
- Your DIY GTM attempts haven't worked after 3-6 months
- You need strategy PLUS execution, not a deck you'll never implement
- You want to be involved in building it, not handed theoretical frameworks
- Marketing and sales are misaligned and you need to fix it quickly
Availability: Limited to 1 sprint per month
Ready to Stop Leaving Money on the Table?
You’ve read this far. That means something is resonating.
You know you’re capable of more revenue. You know your sales process needs work. You know waiting another month means another €10-50k left on the table.
Here’s What Happens Next
Start with the Revenue Leak Audit (€500)
- Low risk, high value
- See exactly where you’re losing money
- Get immediate actionable insights
- Decide later if you want to go deeper
Book a Free 10-minute audit
- I will look at your website and copy
- Identify your offers, CTAs and ICP
- Identify leaks and improvement points
- Record a video with direct feedback
Email me directly: wouter@sellsuccessfully.io
- Tell me about your business
- Tell me what’s not working
- I’ll reply personally within 24 hours