Nail your positioning. Build a repeatable process. Automate what slows you down. I find the money you're leaving on the table, then build the systems and automation that stop the leak for good.
No call, no pitch. In your inbox within 48 hours.“He laser focused us on our target audience.”
Jonathan Salzmann, Founder“A key partner to help my business grow and succeed.”
Virginia Vegas, VC Challenge“You guys are always 3 steps ahead.”
Teena Jilka, FLOK“I would highly recommend working with him.”
Marco Gomes, IRIS Analytics
Platforms and apps sold to businesses, from compliance software to a B2B app.
Compliance SaaS · B2B app
Placements, campaigns and services that get sold one conversation at a time.
Media company selling placements
Programmes, coaching and expertise where a single deal is worth thousands.
Venture Challenge · IKI Health
Importers and wholesalers selling to businesses, not to consumers.
Clavis WijnimportYou've got a solid product. Customers are happy. But somewhere between positioning and closing, money keeps disappearing. Here's what's actually happening:
Because when the prospect asks "why so expensive?" you freeze. You can't articulate the value in a way that makes them want to pay more. So you discount. Again.
You use a new tool, implement 10% of it. You watch a YouTube video, try one tactic. Nothing is connected. Nothing compounds.
Right now, AI can run your full system better than anyone can. You can have lead qualification, messaging and analytics done the right way.
But revenue growth is stagnant. More meetings, more proposals, more "discovery calls" that go nowhere. More effort, same results.
To competitors who aren't even better than you. But they know how to sell. So they win the contract while you're left wondering what just happened.
Not sure which of these is costing you? I'll tell you in 10 minutes.
Get your free video audit
Every leak in your pipeline has a root cause. Bad positioning. Weak messaging. No follow-up system. Manual outreach that doesn't scale.
We build the systems that plug each leak, one by one, permanently.
I bridge foundational strategy (positioning, messaging, ICP) with tactical execution (sales systems, AI automation, conversion optimization). Strategy firms give you templates. Agencies execute without understanding your product. We bring both.
Positioning is a decision, not a tagline: who this is for, what it beats, and why anyone should believe you.
One playbook that tells your team who to target, what to ask, how to demo, and how to close. Built from your own won and lost deals, not from a template.
Sharp ICP, clear messaging, and a direct outbound motion, run for you every week, before you spend real budget anywhere else.
Marketing blames sales, sales blames marketing, and nobody can pull a clean revenue report. RevOps gets all three teams onto one set of numbers.
From founder-led service to a scalable program.
30+ scheduled calls in month oneSee where your revenue leaks first. Free, on video, within 48 hours.
Get your free video auditYour sales system fills the pipeline. Your website is where the deal lands, or leaks. I design and build pages that convert, end to end.
Including individual deals worth €120k. I'm Wouter, and I build marketing and sales that work as one system. No corporate frameworks. No 200-slide decks. No theory that doesn't work in the real world.
Sell Successfully is based in Eindhoven and works with B2B SaaS teams mainly in the Netherlands, Belgium, Germany and the UK.
Tools don't sell. Process sells. Tools just enforce the process.
If your playbook lives in heads, it's already dying.
90% of what I build goes into the CRM you already pay for.
The best work is done together. Here's how some of them experienced working with me.
I worked with Wouter on my GTM strategy. Because he knows success is not just a good website, it's also about the sales. We went through our entire GTM strategy together and he laser focused us on our target audience. He asked the right questions and challenged us in a way that just pushed us.
Wouter ran the full outreach engine. He wrote and refined the email and LinkedIn messaging, ran the campaigns, managed the outreach team, and kept improving what we sent based on what was landing. Most importantly, he turned that work into real meetings with founders and decision makers, which is what a sales team needs most. Any team building outbound would be lucky to have him.
Working with Wouter was fantastic. Where you'd normally have to supply all the content yourself, Wouter writes the right copy straight away and all you have to do is refine it. He knows what your customer wants to see and how to present the information on the website in a smart, attractive way. On top of that he works super fast, replies quickly and completely, and took a huge amount of work off my hands. In short: a 5-star experience!
I have been working 2 years with Wouter and he has been a key partner to help my business grow and succeed. In this new digital era, standing out online is essential. And he knows how to do it.
We were struggling with defining our online identity and marketing strategy. Wouter pierced through our strategy, defined an appropriate online identity and built two innovative websites that align perfectly with our demands. I would highly recommend working with him.
You guys are always 3 steps ahead. Every step we thought of, you added three steps more to it. I fall in love every time I see it.
Our brief to Wouter went beyond building a website: we wanted the code as lean as possible, with minimal HTML file sizes and smart use of SVG throughout. Wouter and his team understood exactly what we were aiming for and delivered brilliantly. They even recreated animations in SVG to meet our requirements, showing real care for the details that mattered to us.
A developer who genuinely thinks along with you. Wouter built us a clear, easy-to-use system for scheduling and managing over 100 staff at our creative campsite, which is going to save us a lot of time. He is enthusiastic, passionate, flexible and actively involved, often looking beyond the original brief.
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Want the same eyes on your business? Start with a free 10‑minute video audit.
Get your free video auditI record a personalized video walking through your website, positioning and sales process. In your inbox within 48 hours. No call, no pitch.
Request it →We identify the 3-5 highest-impact opportunities: the 20% that will give you 80% of results. Quick wins first, strategic fixes after.
See the levels →We build the systems that plug each leak, one by one, permanently. In your accounts, in your name, yours to keep.
See the results →Pick the level that matches where you are. Not sure yet? Start with the free video audit.
We look at your website and copy, identify your offers, CTAs and ICP, find the leaks and improvement points, and record a video with direct feedback. No call, no pitch.
For business owners who suspect they're missing opportunities but aren't sure where.
For companies ready to systematically build their commercial foundation, and implement it with their own team.
For founders and GTM leaders who need their commercial foundation built, tested and launched now, not later.
If my team and I don't get you the outcome that was discussed, we keep working for free until we do.
Your VPs are excellent at executing within their function. But GTM foundation (positioning, ICP, messaging) sits above sales and marketing. It's the layer that aligns both teams. Most companies don't have anyone owning this cross-functional foundation, so marketing and sales stay misaligned.
Most positioning work lives in a deck nobody uses. If your sales team can't articulate your positioning in 30 seconds, or if prospects still don't understand what you do differently, your positioning isn't working. We fix that.
Even better. I spent years selling behavioral research software to academics and Fortune 500 teams. Eye-tracking technology. Physiological sensors. If you can explain it, I can help you sell it better.
Fractional leaders are great for ongoing execution. But they cost €5-8k/month and take 3-6 months to diagnose and fix foundation issues. The sprint builds your foundation in 6 weeks at similar total cost. Then your fractional leader can execute against solid positioning instead of guessing. And if you want me as a fractional leader? Awesome, let's chat.
If you're pre-product, you're too early. If you're post €200k ARR or about to launch and expand, you're at the perfect stage. This foundation prevents expensive mistakes and wasted runway.
70% of my work is B2B SaaS. The other 30% is B2B services, professional services, and technical products. If you sell complex solutions to businesses with 3+ month sales cycles, the fundamentals apply.
Absolutely. Start with the €500 audit. See the value. Then decide if you want the full strategy or ongoing partnership. No pressure.
You don't need better sales tactics. You don't need more content. You need someone who understands your business and says: "Here. This is what's broken in your foundation. Here's how we fix it. Fast."
“He laser focused us on our target audience. He asked the right questions and challenged us in a way that just pushed us.”
Jonathan Salzmann, Founder
